Net Neutrality and EAS

Mobile messaging and collaboration makes for a big, bright world in business today. What was once the domain of a single service provider (Research in Motion - RIM) has evolved into a robust set of platforms to convey email, appointments and contacts from one device to another.  Blackberries, Windows Mobile devices, iPhones, Android phones and so many other systems can communicate either directly or through a proxy to a Microsoft Exchange platform.  This unleashes the workforce and allows for your people to be where they need to be in order to work, instead of where they have to be just to talk to each other through the email system.

Net Neutrality is the idea that no matter what the network provider offers in terms of services and software, you should be able to use the devices of your choice and the platforms of your choice on those networks.  It’s a great theory, but putting it into practice is causing some issues along the way.  The FCC set forth a set of basic rules that they wanted carriers to follow, and in the greater sphere of comments, they were well received.  They recently added in two more proposed rules that directly impact cellular networks (digital broadband) and the services that run across it – including Exchange Active Sync (EAS).

You can get a rundown of the entire proposed rule set in this article, but the two that directly impact EAS most are:

5. Broadband providers cannot block or degrade lawful traffic over their networks, favor certain content or applications over others and cannot "disfavor an Internet service just because it competes with a similar service offered by that broadband provider."

On the surface, this looks like a standard anti-competitive rule.  In reality, however, many service providers in the cellular world are viciously blocking competing technologies, and their claim is that forcing neutrality will destroy their business.  EAS is a great example of this phenomenon, as not that long ago many providers didn’t allow that traffic on their mobile networks.  Mostly, this was due to the fact that they wanted to pus their own version of enterprise email synchronization (such as Sprint’s ill-fated attempt on the earlier Palm Treo devices).  Eventually, the need to allow this traffic or lose business to other devices and networks overrode the desire to use and sell their own platform, but that took a great deal of time, and lead to quite a bit of bad press and back-end attempts to circumvent the blocks.  By forcing mobile providers to allow all valid and legal traffic, the atmosphere for open communication standards will grow and more people will be able to take advantage of more technologies.

6.Broadband providers must be transparent about the service they are providing and how they are running their networks.

Proprietary networks are nothing new, but trying to create an EAS client for a phone on a network that actively blocks your ability to figure out how it sends and receives data makes this close to impossible.  Some providers have blocked all traffic they do not wish to have on their networks by simply making it very difficult – or nearly impossible – to figure out how a 3rd-party tool can possibly communicate with it.

I’m of two minds on these proposed rules.  On one side, EAS and other technologies require open, transparent communications platforms to work. Exchange can communicate with a whole world of different vendors’ mobile applications, but only if those apps can talk to the Exchange Server.  On the other side, competition drives better software and platforms.  If it wasn’t for all the things you can only do (or could only do) on an iPhone, RIM and Google would never have had the impetus to push their own platforms to new heights, and we’d still be staring at plain-text emails on black and white Blackberry devices.

It’s going to be a very loud fall season as the mobile providers and the FCC battle out these proposed rules.  The end result will have a huge effect, either good or bad, on how flexible and feasible your mobile Exchange platform plans will be. Competition is a good thing, but it cannot be forced on the market at the expense of profits.  There must be a way to balance these scales, and it will need to be found before Net Neutrality can be forged in the mobile marketplace.